to build a brand identity we had to first and foremost analyze and research on what services are available at the moment. we did this through google searches, reddit, google forms and used chatgpt to help us get the project rolling.

after doing research on what was on the market, we looked up different websites and used pinterest to find an aesthetic that worked for both us and the client.

having done the greybox for their website we quickly realized that we needed some more, some story telling to sell this idea to investors and users. that’s when we decided to use motion graphics and a well thought-out presentation to sell our design to the client.