team

alexander trunk

alexander trunk

clara bruhn

clara bruhn

emil lam

emil lam

jakob brywe

jakob brywe

niklas wolf

niklas wolf

sheila gonzalez

sheila gonzalez

wilma olson

wilma olson

role

digital designer

content creator

year

2024

tools

adobe after effects

capcut

figma

brief

every year the Botanical garden in Gothenburg gets around 600 000 visitors. it is the second most visited spot just overshadowed by Liseberg, but not everyone in Gothenburg knows about what they do nor do they take their time to visit to know more about their operations. how might we help the Botanical garden reach a different crowd that they're currently not able to reach without disturbing the current visitors of the garden?

sammanslaget is a contest held at Yrgo every year, mixing different programs to form groups and bring ideas to life. we got placed into groups randomly. alexander trunk does the graphic designs, clara bruhn is an expert when it comes to events and how to get people to engage, jakob brywe our art director, niklas wolf took upon the role as the project manager, sheila gonzalez who's quick with ideas and mockups, wilma olson the amazing copywriter and me, with my technical knowledge in figma and how-to's when it comes to social media.

process

we started off with doing a crazy-8, to throw our ideas out there. we found our idea pretty quickly and settled with 'väx up!', a cocky slogan to arouse interest as well as get people to start thinking.

results

small animations of what the service could look like builds more trust and answers questions future customers might have. this was also built in a way where making an elevator pitch to investors paints them a picture of what the service does for customers.

contact me

emil.j.lam@gmail.com

@archivebylam

+46 708 46 85 49

contact me

emil.j.lam@gmail.com

@archivebylam

+46 708 46 85 49